Our Brand Story — ERMN

The ERMN Story

ERMN was founded in Ernakulam, Kerala by Sarath N Prasad — a football vlogger who travelled to the 2022 FIFA World Cup in Qatar to watch the greatest tournament in football history. He came back with one thought: India's football fans deserve clothing that reflects how deeply they feel the game. Not licensed jerseys. Not generic merchandise. Something built around the mythology of football itself.

Why We Started

Indian football fans are among the most passionate in the world. During the 2022 World Cup, over 40 million Indians watched the final. In Kerala, villages painted themselves in the colours of Brazil and Argentina. In Kolkata, the Mohun Bagan and East Bengal rivalry runs over a century deep. In Goa, football predates most of India's organised sport. And yet, the clothing available to these fans was either expensive licensed polyester or generic mass-market t-shirts with no connection to football culture at all.

ERMN was built to fill that gap. Premium football culture streetwear — original designs built around the stories of the greatest players who ever lived, on 240 GSM 100% cotton that actually lasts.

What We Make

Every ERMN design is rooted in a specific football narrative. The Siiuu CR7 Edition is built around Ronaldo's relentless self-belief. The Messi GOAT Edition is built around the 2022 World Cup — the moment the greatest of all time became undeniable. The Hand of God Edition is built around Maradona's 1986 masterpiece. The La Pulga Edition carries Peter Drury's words from the night Messi finally lifted the trophy. The Kerala Blasters KBFC Edition is built for every Manjappada member who has ever bled yellow.

The fabric is 240 GSM 100% cotton — the heaviest in the Indian football t-shirt market at this price. The fit is oversized drop-shoulder — the streetwear standard for football culture clothing globally. The price is ₹1,299 GST inclusive, with pan-India COD available.

The Numbers

7,500+ units sold. Buyers from every state in India. A growing community of football fans who wear ERMN not because they have to but because the clothing says something they want to say.

Who We Are

Sarath N Prasad — Founder and CEO. Football vlogger. Attended the 2022 FIFA World Cup in Qatar. Leads strategy, content, and brand direction from Ernakulam, Kerala.

ERMN is based in Ernakulam, Kerala — the commercial heart of India's most football-obsessed state, home to Kerala Blasters FC and Jawaharlal Nehru Stadium.

Our Promise

We ship every order within 11.5 hours via India Post — because we are an Indian brand backing India's own network. We offer COD everywhere because we know trust is earned order by order. We make clothing that lasts because 240 GSM cotton is what a football culture t-shirt should be made of.

Football is not a hobby for us. It is the reason this brand exists.

Shop ERMN — 240 GSM football culture t-shirts, ₹1,299, pan-India COD.